Behind
each brand is a story that could be told a million different ways. I
look for the most authentic one—aka the fun one. Because good
storytelling is good fun.
As
a multidisciplinary designer, this fun is sometimes sparked by
packaging, sometimes by concert merch and motion graphics. I love
forming new brand identities and find equal amounts of joy in both print
and social projects. It’s all a chance to let curiosity shine.
When
I’m not playing in the Adobe suite, I’m knitting a new wardrobe,
clearing the shelves of Hennepin County library, or recharging outside,
snow or shine.
about