Morgan is a multi-disciplined designer that uses playfulness and creative approaches to make brands stand out and stand tall. Her approach to design is that embody the story of the project and have fun with the process. Every project is a chance to grow, learn, and improve.
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lacomé
branding, motion, social media, print, apparel
Lacomé is a music festival located in the pacific northwest. It encourages sustainability, connecting with the outdoors, and becoming one with the music. I created a custom logomark and applied photo manipulation to differentiate the brand. This approach successfully elevates it to compete with other events of this type and is used across platforms to raise awareness for the brand.
Significant events like music festivals offer a great number of opportunities for photography, both for professionals and for the average attendee. I wanted to create a system to use these photos excitingly and dramatically. Gradient maps, a two-color scheme, and opacity styles allow for imagery overlapping. Unique shapes and photo relationships appear while utilizing this system, creating new elements for the design. This application of imagery also translates well to different mediums and allows for creativity in both photo choice and layout.
The color pallete can change to allow the brand to adapt and differentiate from year to year. This approach lets the brand stay consistent while allowing play and is a critical element of annual events like a music festival.
