Behind each brand is a story that could be told a million different ways. I look for the most authentic one—aka the fun one. Because good storytelling is good fun.
As a multidisciplinary designer, this fun is sometimes sparked by packaging, sometimes by concert merch and motion graphics. I love forming new brand identities and find equal amounts of joy in both print and social projects. It’s all a chance to let curiosity shine.
When I’m not playing in the Adobe suite, I’m knitting a new wardrobe, clearing the shelves of Hennepin County library, or recharging outside, snow or shine.
about
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lacomé
branding, motion, social media, print, apparel
Lacomé is a music festival located in the pacific northwest. It encourages sustainability, connecting with the outdoors, and becoming one with the music. I created a custom logomark and applied photo manipulation to differentiate the brand. This approach successfully elevates it to compete with other events of this type and is used across platforms to raise awareness for the brand.
Significant events like music festivals offer a great number of opportunities for photography, both for professionals and for the average attendee. I wanted to create a system to use these photos excitingly and dramatically. Gradient maps, a two-color scheme, and opacity styles allow for imagery overlapping. Unique shapes and photo relationships appear while utilizing this system, creating new elements for the design. This application of imagery also translates well to different mediums and allows for creativity in both photo choice and layout.
The color pallete can change to allow the brand to adapt and differentiate from year to year. This approach lets the brand stay consistent while allowing play and is a critical element of annual events like a music festival.
