Behind each brand is a story that could be told a million different ways. I look for the most authentic one—aka the fun one. Because good storytelling is good fun.
As a multidisciplinary designer, this fun is sometimes sparked by packaging, sometimes by concert merch and motion graphics. I love forming new brand identities and find equal amounts of joy in both print and social projects. It’s all a chance to let curiosity shine.
When I’m not playing in the Adobe suite, I’m knitting a new wardrobe, clearing the shelves of Hennepin County library, or recharging outside, snow or shine.
about
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Whole Music Club
print design, campaign
In Spring 2019, the Whole Music Club at the University of Minnesota needed a series of posters to promote that semester's shows. The grunge-inspired design embodies the music venue's slogan, "not your mother's basement," while also nodding to the artist's style. In addition, duotone designs presented the opportunity to screenprint on brightly colored paper. This method would make the campaign stand out against other campus posters and social media posts.
