Morgan is a multi-disciplined designer that uses playfulness and creative approaches to make brands stand out and stand tall. Her approach to design is that embody the story of the project and have fun with the process. Every project is a chance to grow, learn, and improve.
about
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paw patrol live!
video editing, motion, social media
Nickelodeon's hit TV show is hitting the stage with live tours. Traveling across the country and worldwide requires mountains of graphics and campaigns to keep the show moving. My team and I created a thoughtful and fun media presence using brand assets and strict guidelines. Utilizing motion, video, and bright colors calls to parents and kids alike.
highlight reel
An established brand for children provided new obstacles for my design process. Layouts explode in your face, and colors pop. Everything seems silly (in a good way). Paw Patrol brings back the play that was missing in my design process. The graphics spark one's imagination while raising excitement for the show. It's a great reminder not to take things too seriously.
The most considerable workload that I took on for this ongoing campaign is what we call the Matrix. There may be multiple shows on any given weekend, each in a different city and venue. Over 300 graphics need to be changed to advertise the correct information properly. This process could take someone days, but I utilized Aftereffect expressions to create graphics on demand. This massive time saver was my pet project to improve and expand as our needs see fit.